PS212, New York (March 2013 - present) Developed the visual identity system and system guidelines for GE Idea Works, a division of GE formerly known as GE Licensing that manages GE's IP and product portfolios containing over 500,000 products; Designed conceptual work for a proposed GE Learning Center, a tool to motivate, train and track employee progress towards individual career goals. FutureBrand, New York (September 2012 - present) Designed UI for the corporate web site of a new brand formerly under the DuPont umbrella; Created video style guidelines for Exelon; Designed the cover of the 2012-13 Country Brand Index as well as supporting infographic posters that visualized the key findings of the study. Straightline, New York (August 2012 - present) Conducted a competitive audit, developed the information architecture, interfaced with the client and designed the new corporate website for Bioventus, a global orthopedic biologics company; Helped develop a new visual identity system and designed the corporate website for Canon Business Process Services, formerly known as Oce Business Solutions. Experience Worldwide, London (September 2012 - October 2012) Provided creative direction for a print and online advertorial campaign for Glenmorangie Whiskey's sponsorship of the 2013 Open Championship, one of professional golf's four major championship tournaments; Developed conceptual work for a socially interactive campaign for the evolution of the same sponsorship in 2014. MBLM, New York (August 2010 - December 2010) Led the design and implementation of the new corporate brand program for UL (Underwriters Laboratories), as well as the identity design of their new sustainability product UL/SQ.
Collaborated with the strategy team to craft an visualize the Yellow Tail Wine Global Brand Platform, the long-term creative foundation on which all future campaigns will rest; Contributed to the American Airlines brand identity exploration; Assisted in the rebrand of Deluxe Entertainment and a new product development project with ABInBev; Led the digital implementation of the new Exelon brand and its acquisition of Constellation Energy; Worked with the new business development team on various pitch decks and contract pricing.
Conducted a brand innovation workshop for Hilton's Hampton Inn team in Memphis; Art directed a photo shoot in Bahrain and one in London with Chef Jamie Oliver; Led design teams for key projects including the Intel AppUp Beta user interface and the 2009 Dubai World Championship golf tournament.
Designed traditional print collateral, websites, trade show exhibits and interactive sales kiosks primarily for Nakheel, real estate developer of The Palm and The World land reclamation projects in Dubai.
M.A.
Concentration: History, emphasis in 20th C. U.S. Foreign Relations
B.A.
Concentration: Art, emphasis in Graphic Design
Activities: Minors in Spanish and History
Reading, running and photography.
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